Wizard AI

Wizard is an AI-native shopping agent designed specifically for ecommerce. Instead of returning thousands of search results, it interprets conversational shopping requests, researches products across retailers, reviews, editorial sources and product attributes, and presents a small set of highly relevant recommendations—typically five picks. It provides review analysis and product-quality/relevance information and is developing a broader agentic-commerce experience in which users can discover, compare and purchase products without moving between multiple websites. Its first native checkout integration launched with Best Buy, and Wizard has subsequently announced partnerships involving Stripe and Mastercard. The service is currently active and publicly available. Wizard's public service is free to users, with no membership fee. Availability of purchasing and native checkout features can depend on participating retailers and the user's location; the company does not publish a complete country-by-country availability list.